Corporate campus: the learning organisation.
By Franz Gurtner, 08.05.2019
The campus brings university flair to companies.
What should be done about the underexposed central and marginal zones or staircases in offices? Scant attention has been paid to these areas until now. In practice, employers have often been wary of too much cosiness and not enough efficiency.
The corporate campus is becoming a central part of future offices, simply because this is the best place for New Work to properly unfold.
However, studies indicate the opposite: Attractively designed “random” meeting zones are a win-win situation for everyone. In design terms, what emerges here are associations with a university campus: places which combine learning, work, the private sphere and public space. Anything goes, providing it pleases people – no matter how unconventionally such areas are designed. But these zones should fulfil one goal at the very least: that of fitting into the corporate culture, otherwise they appear artificial and are not used.
While routine tasks are set to become more and more automated in future, creative processes will assume much greater significance – as will more unconventional meeting places away from the classic desk. Generation X, Y, and Z – the trend in the world of work is towards cross-generational cooperation. However, each group has its own needs and notions of the ideal workplace. Bespoke work models therefore constitute a central challenge in the “talent wars”. The corporate campus is becoming a central part of future offices, simply because this is the best place for New Work to properly unfold.
Visualizations: Studio Perspektiv, Prague: www.perspektiv.cz